Socially Responsible | The Green Economy Post: Green Careers, Green Business, Sustainability

How to Use Social Media for Better Corporate Social Responsibility

By David Connor on October 7, 2010 1 Comment @davidcoethica, #green and #ecomonday, #oilspill, #socent, #susty, activist groups, anti-logo competitions, authenticity, BP, brand trust, Climate Change, Coethica, communications, corporate communications, corporate social responsibility, CSR, David Connor, environment impacts, environmentally responsible, ethical, Gulf, Gulf of Mexico, marketing campaign, Nestle, openness league table, palm oil, protest Facebook accounts, protest Twitter accounts, responsible, social enterprise, social impacts, Social Media, socially responsible, stakeholders, sustainability, transparency, twitter

As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

By Cecilia Lu on July 6, 2010 4 Comments brand, Cecilia Lu, Clorox Green Work, community involvement, Cone, consumers, corporate social responsibility, corporate social responsibillity, corporate strategy, cradle to cradle, CSR, CSR policy, CSR reporting, CSR strategy, environmental transparency, environmentally responsible, green, Green Business, Green Marketing, green strategy, greenwashing, Kiwano Marketing, life cycle assessment, Lifecycle Assessment, McDonald, Method, Perry Goldschein, product design, SDialogue, Seventh Generation, Sierra Club, SMS, social responsibility, socially responsible, sofia ribeiro, stakeholder engagement, stakeholders, sustainability branding, sustainability communications, sustainability issues mapping, Sustainability Management Systems, sustainability reporting, Sustainable Brands 2010, sustainable transparency, transparency, trust

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.

Defining a Sustainable Brand

By Sofia_Ribeiro on May 20, 2010 5 Comments biofuel, Brand Imprint Process, business operations, business standards, consumers, Delia Bonfilio, environmental, ethical brand, Fast Company, green, HP, lifecycle, Nestle, Nokia, Sinar Mas, socially responsible, sofia ribeiro, sustainable, sustainable brand, sustainable brands 2010 conference, triple bottom line, Unilever

With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

By Sofia_Ribeiro on March 29, 2010 2 Comments bottom line, brand image, Cone Inc, cooperation.local communities, CSR, CSR strategy, customer loyalty, environment, environmental commitment, environmentally responsible, good cause, Green Marketing, increased productivity, Kiwano Marketing, life cycle, Marketing Journal, marketing strategies, Millennial Cause Study, morale, operational efficiency, profit, reputation, retain employees, RFP, socially responsible, sofia ribeiro, word-of-mouth

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

The Tao and the How of Green Marketing

By carolyn_parrs on December 17, 2009 6 Comments AARP, American Association of Retired Persons, Beauty Without The Beast, carbon footprint, Carolyn Parrs, Chinese, Deep Greens, eco-friendly, ecological advantage, ecological impact, ecology, environment, environmentalism, EPA, Google, green consumer, green fatigue, green market, green message, green pest control products, Green product, green product purchasing, green products, Irv Weinberg, Light Greens, Medium Greens, Mind Over Markets, Patagonia, Patagonia Footprint Chronicles, Scientific American, socially responsible, Swaddlebees, Tao, The Way, values-driven consumer, Yvon Chouinard

It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.

Renewable Energy Firms Strike Gold with Green Employee Benefits

By dawn_dzurilla on August 31, 2009 Comments Off on Renewable Energy Firms Strike Gold with Green Employee Benefits Abby White, American Solar Energy Society, ASES, Austin, Boston, Boulder, Broomfield, carbon footprint, Clint Porter, CO, company culture, culture of sustainability, David Blittersdorf, David Samuels, Dick Kelly, Earth Day, electricity consumption, employee benefit programs, employees awareness, energy conscious, EnerNoc, environmental stewardship, environmentally friendly employee benefits, Gaiam, Gillan Taddune, green benefits, green collar jobs, green employee benefits, green jobs, Green Mountain Energy, Hinesburg, hybrid car subsidy, increased productivity, Jan Blittersdorf, KACO Solar, Lifestyles of Health and Sustainability, LOHAS, Minneapolis, motivate, natural daylight, Neil Lurie, NRG Systems, renewable energy, renewable technology, residential, silicon valley, socially responsible, Steve Roalstad, sustainable, sustainable lifestyle, sustainable workplace, transportation, TX, volunteer, VT, Whole Foods Market, Xcel Energy

All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing “green” or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.

Princeton Review Rolls Out List of The Greenest Colleges

By Tracey de Morsella on July 28, 2009 1 Comment 2010 Green Rating Honor Roll, and ecological agriculture, Arizona State University, Atlanta, Bar Harbor, Bates College, Beech Hill Farm, beekeeping, Berkeley, Binghamton, Binghamton University, biodiesel, biomass gasification, Boston, buildings, CA, Cambridge, campus, campus sustainability, car-sharing, carbon dioxide emissions, carbon emissions, carbon neutral, carbon offsets, Carlisle, carpool, Center for Environmental and Sustainability Education, Center for Sustainable Entrepreneurship, certification. organic landscaping, CO, co-generation power plant, College of the Atlantic, colleges, Colorado College, Colorado Springs, compost, compost. solar PV, compostable, compostable dishware, compostable paper cup, composting bins, composting toilets, compressed natural gas, CT, curriculum, Curriculum for the Bioregion, Dickinson College, Durham, ecoAmerica, EcoGastronomy, ecology, electric cars, energy conservation, energy consumption, energy use, environment, environmental issues, environmental studies, environmentally friendly, ethnobotany, Evergreen State College, facilities, fluorescent lamps, food, forest ecology, GA, Georgia Institute of Technology, green college, Green Majors, green products, Green Rating Honor Roll, Green Ratings, green university, greenhouse gas emission reductions, greenhouse gas emissions, Harvard College, human ecology, hydropower, International Village, Kroon Hall, landfill, Leadership in Energy and Environmental Design, LEED Gold certification, LEED Platinum, LEED Silver, Lewiston ME, Local, MA, ME, Middlebury, Middlebury College, Nature Preserve, New Haven, NH, Northeastern University, NY, Olympia, organic agriculture, organic certification, organic garden, organic produce, PA, Project Clean Plate, recycle, recycling, renewable electricity, renewable wood pellets, Robert Franek, school of Forestry & Environmental Studies, School of Sustainability, Seattle, self-ventilated, socially responsible, socially responsible business program, soft drinks, solar panels, State University of New York at Binghamton, sustainability, Sustainable agriculture, sustainable commencement, sustainable dining program, sustainably produced wood, The Princeton Review, trails, Trans-Atlantic Food Systems, university, University of California Berkeley, University of New Hampshire, University of Washington, Used fryer oil, van pool, VT, WA, Washington Center for Improving the Quality of Undergraduate Education, wetland, wind, Yale Sustainable Food Project, Yale University, zero-waste, Zipcar

The Princeton Review, today released its second annual Green Ratings of colleges. In this measure of how environmentally friendly the institutions are on a scale of 60 to 99, the company tallied its Green Ratings for 697 institutions based on data it collected from the colleges in 2008-09 concerning their environmentally related policies, practices, and academic offerings. The Princeton Review also named 15 colleges to its “2010 Green Rating Honor Roll” – a list that salutes the institutions that received the highest possible score – 99 – in this year’s rating tallies.

Case Research Journal Special Issue on Corporate Social Responsibility – Call for Cases

By Tracey de Morsella on May 21, 2009 1 Comment call for cases, Case Research Journal, corporate citizenship; corporate social responsibility, corporate environmental impacts, corporate social responsibility, environmental auditing; environmental responsibility in supply chains; social entrepreneurship, ethical marketing, shareholder activism, social aspects of new technologies, socially responsible, socially responsible investment, stakeholder dialogue, stakeholder engagement

The Case Research Journal will publish a special issue on corporate social responsibility and business ethics and have issued a call for cases. Appropriate topics include: socially responsible or irresponsible actions by business firms; corporate citizenship; corporate social responsibility in a global or comparative context; crisis management; ethical and social aspects of new technologies; ethical aspects of corporate environmental impacts; ethical marketing; deceptive advertising; advertising to children; shareholder activism; socially responsible investment; social and environmental auditing; social and environmental responsibility in supply chains; social entrepreneurship and stakeholder dialogue and engagement.

Call for Papers: Academy of Management Special Issue and Workshop – Strategic Corporate Social Responsibility and Environmental Sustainability

By Tracey de Morsella on May 12, 2009 Comments Off on Call for Papers: Academy of Management Special Issue and Workshop – Strategic Corporate Social Responsibility and Environmental Sustainability corporate social performance, corporate social responsibility, ecological sustainability, environmental performance, environmentally responsible, integrated management, integrated market, integrative social contracts, social responsibility, socially responsible, sustainability, sustainable

The Academy of Management Review is issuing a call for papers for a Special Issue and Workshop on Strategic Corporate Social Responsibility and Environmental Sustainability. Two key research questions are: (1) how can social and environmental responsibility be implemented more effectively through integrated market and non-market strategies? and (2) how can the various business sub-disciplines (e.g., human resource management, management information systems, organizational behavior, marketing, and accounting) contribute to our understanding of the determinants of superior financial, social, and environmental performance? This special issue will promote the concept of theoretical metatriangulation, as expressed in previous articles on theory building in the Academy of Management Review. Contributions from strategic management, organizational behavior, human resource management, organizational theory, economics, political science, sociology, moral philosophy, and other disciplines are encouraged.