It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.
All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing “green” or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.
The Princeton Review, today released its second annual Green Ratings of colleges. In this measure of how environmentally friendly the institutions are on a scale of 60 to 99, the company tallied its Green Ratings for 697 institutions based on data it collected from the colleges in 2008-09 concerning their environmentally related policies, practices, and academic offerings. The Princeton Review also named 15 colleges to its “2010 Green Rating Honor Roll” – a list that salutes the institutions that received the highest possible score – 99 – in this year’s rating tallies.
The Case Research Journal will publish a special issue on corporate social responsibility and business ethics and have issued a call for cases. Appropriate topics include: socially responsible or irresponsible actions by business firms; corporate citizenship; corporate social responsibility in a global or comparative context; crisis management; ethical and social aspects of new technologies; ethical aspects of corporate environmental impacts; ethical marketing; deceptive advertising; advertising to children; shareholder activism; socially responsible investment; social and environmental auditing; social and environmental responsibility in supply chains; social entrepreneurship and stakeholder dialogue and engagement.
The Academy of Management Review is issuing a call for papers for a Special Issue and Workshop on Strategic Corporate Social Responsibility and Environmental Sustainability. Two key research questions are: (1) how can social and environmental responsibility be implemented more effectively through integrated market and non-market strategies? and (2) how can the various business sub-disciplines (e.g., human resource management, management information systems, organizational behavior, marketing, and accounting) contribute to our understanding of the determinants of superior financial, social, and environmental performance? This special issue will promote the concept of theoretical metatriangulation, as expressed in previous articles on theory building in the Academy of Management Review. Contributions from strategic management, organizational behavior, human resource management, organizational theory, economics, political science, sociology, moral philosophy, and other disciplines are encouraged.
For the second year in a row, ComputerWorld has showcased the achievements at 12 IT departments that are reducing power demands and using technology to create energy efficiencies. Thirty criteria were used to determine which organizations had the greenest IT departments. The IT departments selected include: Mohawk Fine Papers, State Street, Allstate, Citigroup, PricewaterhouseCoopers, State of Indiana, KPMG, Seventh Generation, Office Depot, Burt’s Bees, Marriot and Austin Energy. Find out why these organizations were selected.
