As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.
Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.
With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?
Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.
All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing “green” or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.
The Princeton Review, today released its second annual Green Ratings of colleges. In this measure of how environmentally friendly the institutions are on a scale of 60 to 99, the company tallied its Green Ratings for 697 institutions based on data it collected from the colleges in 2008-09 concerning their environmentally related policies, practices, and academic offerings. The Princeton Review also named 15 colleges to its “2010 Green Rating Honor Roll” – a list that salutes the institutions that received the highest possible score – 99 – in this year’s rating tallies.
The Case Research Journal will publish a special issue on corporate social responsibility and business ethics and have issued a call for cases. Appropriate topics include: socially responsible or irresponsible actions by business firms; corporate citizenship; corporate social responsibility in a global or comparative context; crisis management; ethical and social aspects of new technologies; ethical aspects of corporate environmental impacts; ethical marketing; deceptive advertising; advertising to children; shareholder activism; socially responsible investment; social and environmental auditing; social and environmental responsibility in supply chains; social entrepreneurship and stakeholder dialogue and engagement.
Call for Papers: Academy of Management Special Issue and Workshop – Strategic Corporate Social Responsibility and Environmental Sustainability
The Academy of Management Review is issuing a call for papers for a Special Issue and Workshop on Strategic Corporate Social Responsibility and Environmental Sustainability. Two key research questions are: (1) how can social and environmental responsibility be implemented more effectively through integrated market and non-market strategies? and (2) how can the various business sub-disciplines (e.g., human resource management, management information systems, organizational behavior, marketing, and accounting) contribute to our understanding of the determinants of superior financial, social, and environmental performance? This special issue will promote the concept of theoretical metatriangulation, as expressed in previous articles on theory building in the Academy of Management Review. Contributions from strategic management, organizational behavior, human resource management, organizational theory, economics, political science, sociology, moral philosophy, and other disciplines are encouraged.