Light Greens | The Green Economy Post: Green Careers, Green Business, Sustainability

The Tao and the How of Green Marketing

By carolyn_parrs on December 17, 2009 6 Comments AARP, American Association of Retired Persons, Beauty Without The Beast, carbon footprint, Carolyn Parrs, Chinese, Deep Greens, eco-friendly, ecological advantage, ecological impact, ecology, environment, environmentalism, EPA, Google, green consumer, green fatigue, green market, green message, green pest control products, Green product, green product purchasing, green products, Irv Weinberg, Light Greens, Medium Greens, Mind Over Markets, Patagonia, Patagonia Footprint Chronicles, Scientific American, socially responsible, Swaddlebees, Tao, The Way, values-driven consumer, Yvon Chouinard

The Tao and the How of Green Marketing

It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.

How to Sell Green Marketing To Your Boss

By Sofia_Ribeiro on September 3, 2009 Comments Off on How to Sell Green Marketing To Your Boss brand value, carbon emissions, Coca-Cola, Coca-Cola/NRC Recycling Bin Grant Program, competitive advantage, customer loyalty, eco approach, environment, environmentally friendly, environmentally sustainable, fair-trade practices, going green, Green Marketing, green marketing campaign, green marketing campaigns, green program, green washing, impact, Internet marketing, Kiwano Marketing, Light Greens, managers, market niche, Mintel, National Recycling Coalition, Nokia, NRC, packaging, reputation, sofia ribeiro, sustainable marketing, The Low-Car Diet Campaign, The Take-Back Campaign, traditional marketing, True Greens, word-of-mouth, Zipcar

Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.