Green Energy’s Big Challenge: The Daunting Task of Scaling Up

Green Energy’s Big Challenge: The Daunting Task of Scaling Up

To shift the global economy from fossil fuels to renewable energy will require the construction of wind, solar, nuclear, and other installations on a vast scale, significantly altering the face of the planet. Can these new forms of energy approach the scale needed to meet the world’s energy demands?

CO2 Capture and Storage Gains a Growing Foothold

CO2 Capture and Storage Gains a Growing Foothold

The drive to extract and store CO2 from coal-fired power plants is gaining momentum, with the Obama administration backing the technology and the world’s first capture and sequestration project now operating in the U.S. Two questions loom: Will carbon capture and storage be affordable? And will it be safe? by David Biello, Editor of Scientific […]

The Tao and the How of Green Marketing

The Tao and the How of Green Marketing

It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.