What You Need to Know About Green Marketing Online Video Best Practices

What You Need to Know About Green Marketing Online Video Best Practices

Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h

5 Steps to Lead Your Organization Down the Path to Environmental Sustainability

5 Steps to Lead Your Organization Down the Path to Environmental Sustainability

In this post, Paul outlines five critical steps an organization needs to take in order to be successful in promoting sustainability until it becomes integrated into every level, process, and function within the organization.

Software to Hold “Greenwashers” Accountable

Software to Hold “Greenwashers” Accountable

Consumers’ growing interest in environmental sustainability has prompted companies to launching major ad campaigns touting their green credential, often with misleading claims. Enterprise Carbon Accounting (ECA) software can have the infrastructure necessary to hold greenwashers accountable.

‘Gimme Some Truth’: Greenwashing vs Sustainability

‘Gimme Some Truth’: Greenwashing vs Sustainability

Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.

Greenwashing’s Two-Edged Sword

Greenwashing’s Two-Edged Sword

The fear of being being branded as a “greenwasher” is holding back many companies from adopting and advertising their sustainable practices. While environmental advocates should continue to hold companies accountable for their claims, it is important for businesses that are going green to overcome their greenwashing fears and connect with their customers. The use of social media is a great way to establish authenticity, trust and transparency in this context.

Sustainability Initiatives are Viewed as Strategic but Lack Measurement

Sustainability Initiatives are Viewed as Strategic but Lack Measurement

A recent survey found that the majority of corporate sustainability leaders believe that their sustainability initiatives have significant strategic value for their organizations, but also feel that measurement for these initiatives are lacking, which makes communicating the outcomes of their efforts more challenging.

15 Green Supply Chain Studies You Should Know About

15 Green Supply Chain Studies You Should Know About

Green Supply Chain Management (GSCM) is gaining much importance in many industries due to pressure from the government and environmental consciousness among the customers, to gain competitive advantage. We have compiled a list of Green Supply Chain studies to assist you in your efforts to address these issues. The green supply chain studies we spotlight cover the following topics: the role that the logistics and transport sector plays in reducing emissions; the effects of ISO 14001 certification on the promotion of green supply chain management (GSCM), research on interest and implementation of green supply chain initiatives; a quantitative picture of current sustainable supply chain practices and plans; a measurement and quantification of how companies are managing the complexities of supply chain demands, distribution costs and environmental concerns; key drivers of sustainable supply chains;a new integrated supply chain model that takes into account sustainability parameters such as CO2 emissions reduction, reduced energy consumption, better traceability and reduced traffic congestion;best practices for companies looking to green their supply chains ; an outline of the supply chain green initiatives currently implemented or planned in manufacturing, warehousing and distribution;survey of sustainable packaging policies ;a look at the growing role of procurement organizations within sustainability efforts institutions of higher learning; a categorization of research and practice in purchasing, manufacturing, outbound, and reverse logistics dimensions;a framework for measuring the “green-ness”of green supply chain initiatives, the business case for green supply management initiavies, research on the debate by empirically evaluating the relationship between EMS and GSCM practices.

Sustainable Brands 13-Week Boot Camp Commences

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.