Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior

Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding

Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding

Natures PathNorth America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fomenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.

The Changing Green Consumer Marketplace

The Changing Green Consumer Marketplace

The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.

Six Tactics for Selling Your Sustainability Strategy to Stakeholders

Six Tactics for Selling Your Sustainability Strategy to Stakeholders

Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be mastered. She provides six tactics for selling your green strategy to all types of stakeholders whether it be employees or customers.

Sustainability: Building The Business Case

Your company has been progressing nicely up the sustainability curve from compliance to cost savings. The next logical step is reputation and revenue generation, and itʼs here that many sustainability pros hit a roadblock. Without a CEO mandate, business units usually have little incentive to deviate from whatʼs been working in the past. Sustainability and CSR initiatives have safely been tucked away behind the scenes, dealing with internal and supply chain issues that reduce risk and cost to the business. Objections to customer-facing sustainability initiatives range from “Why put our neck out and riskgreenwashing charges?” to “Itʼs still a niche market” and “Why would we promote our values for commercial ends? Weʼre doing this because it’s right, not to make money from it.”

Renewable Energy Firms Strike Gold with Green Employee Benefits

All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing “green” or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.