Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
While this article was written in September in reference to the P&G challenge but it is even more timely now. Seventh Generation co-founder Jeffrey Hollender, was just fired on November 1st. Hollender was considered one of the top green business innovators. Either he is taking the fall for all the recent advertising issues but more likely it is because Seventh Generation is expanding to wider distribution and a broader market. These actions, along with the false advertising allegations, may dilute their brand even more.
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.
The Association of Chartered Certified Accountants (ACCA) and Ceres, a US coalition of environmental and investor groups, today called for submissions to the ninth-annual Ceres-ACCA North American Awards for Sustainability Reporting. The purpose of the awards program is to acknowledge and publicize best practice in reporting on sustainability, environmental and social performance by corporations and organizations and to provide leadership to those companies that are publishing or intend to publish sustainability reports.
For the second year in a row, ComputerWorld has showcased the achievements at 12 IT departments that are reducing power demands and using technology to create energy efficiencies. Thirty criteria were used to determine which organizations had the greenest IT departments. The IT departments selected include: Mohawk Fine Papers, State Street, Allstate, Citigroup, PricewaterhouseCoopers, State of Indiana, KPMG, Seventh Generation, Office Depot, Burt’s Bees, Marriot and Austin Energy. Find out why these organizations were selected.