It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.
Morgan O’Donnell reviews the ways she would like to take a proactive role in the environment through work and defines the three categories of jobs that she is interested in pursuing.
It’s no secret that air travel is hard on the environment; but it’s also one of the key ingredients to a robust global economy. The World Intellectual Property Organization says that air travel accounts for 35 percent of goods traded internationally (by value) and over 40 percent of international tourism. On the upside, aviation generates 5.5 million jobs and contributes over $400 billion to global GDP. On the downside, aviation also accounts for roughly 13 percent of global transport emissions and 2 percent of global carbon dioxide emissions.
For the second year in a row, ComputerWorld has showcased the achievements at 12 IT departments that are reducing power demands and using technology to create energy efficiencies. Thirty criteria were used to determine which organizations had the greenest IT departments. The IT departments selected include: Mohawk Fine Papers, State Street, Allstate, Citigroup, PricewaterhouseCoopers, State of Indiana, KPMG, Seventh Generation, Office Depot, Burt’s Bees, Marriot and Austin Energy. Find out why these organizations were selected.
The following green career strategies and perspectives that I found around the web. If you have a green career strategy or perspective that you would like to share, do not hesitate to contact us. Amie Vaccaro, editor of the blog, Ecofrenzy, has created a list of 15 ways to find your green dream job using networking. Carolyn at Bright Green Talent has posted an informative three-part Resume Boot Camp for student and Grads seeking a green career. Carol McClelland explains that most of the jobs within the green economy have the same job titles they have in the traditional economy. She lists several ways you can see yourself fitting into in the green economy and provide a few strategies to use to map your way into the green economy. GreenBiz.com recently talked two career experts to get their advice on entering the green job market and asked if they had special tips for experienced workers who are looking for new opportunities following layoffs.
