Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”
Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior
By Sofia_Ribeiro on 7 Comments brand awareness, consumer segmentation, eco-friendly, eco-friendly behaviors, EcoFocus, EcoFocus Worldwide, EcoMoms, environment, environmental values, green consumer, green consumer behavior, green consumers, green economy, green facts, green industry, green products, green statistics, Kiwano Marketing, Linda Gilbert, LOHAS, market research, missionary marketing, sb '10, SB10, sofia ribeiro, sustainability, sustainable behaviors, Sustainable Brands, Sustainable Brands'10, sustainable choices, sustainable products
Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior