Consumer Behavior Could Drive Green Backlash

Consumer Behavior Could Drive Green Backlash

Consumer behavior is pushing buyers to reject green products. The majority of consumers believe that the prices are high, the products are inferior, and being green is feminine. Consumers want green products that emphasize the benefits of their use more than their environmental appeal and they want them at the same quality and price as mainstream products.

Green Marketing Not Over, Just Misdirected

Green Marketing Not Over, Just Misdirected

This post rebuts the assertion made by Joel Makower that Green Marketing is dead or over. It suggests that green is not being marketed in the best manner; making the point that companies seeking to market their green products and services should focus on selling their products instead of making the consumer feel like their purchases is a cause, charity, public service or a sacrifice that they they need to make.

Can Electric Vehicles Take Off? A Roadmap to Find the Answer

Can Electric Vehicles Take Off? A Roadmap to Find the Answer

Electric cars are finally coming to market in the U.S., but what is the future potential for this much-touted technology? A good way to find out would be to launch demonstration projects in selected U.S. cities to determine if, given incentives and the proper infrastructure, the public will truly embrace plug-in vehicles.

Software to Hold “Greenwashers” Accountable

Software to Hold “Greenwashers” Accountable

Consumers’ growing interest in environmental sustainability has prompted companies to launching major ad campaigns touting their green credential, often with misleading claims. Enterprise Carbon Accounting (ECA) software can have the infrastructure necessary to hold greenwashers accountable.

‘Gimme Some Truth’: Greenwashing vs Sustainability

‘Gimme Some Truth’: Greenwashing vs Sustainability

Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior

Sustainable Brands 13-Week Boot Camp Commences

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.