Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior

Top Trends on the Green Brands Landscape

The sixth round of ImagePower Green Brands Survey, presented by Esty Environmental Partners, Penn Schoen Berland, Landor Associates and Cohn & Wolfe, features a fresh perspectives into consumers’ attitudes toward corporate environmental sustainability and green products. The survey reveals that barriers to going green and environmental concerns are not consistent, however consumer commitment to purchasing from green companies is shared around the world.

Business Pressures Driving Change and Innovation in the Supply Chain

Business Pressures Driving Change and Innovation in the Supply Chain

Andrew Winston, founder of Winston Eco-Strategies, kicked of day two of the Sustainable Brands 2010 conference with an informative talk on how the difficult environmental, economic and supply challenges that business and industry face, have changed that game and how those challenges are presenting opportunities.

Who’s Tweeting Sustainable Brands ’10 – See Our Top 85 SB’10 Tweeters List

Who’s Tweeting Sustainable Brands ’10 – See Our Top 85 SB’10 Tweeters List

The impact that social media has on people working with sustainability issues always amazes me. So, I felt compelled to make sure that you, our readers who are not able to attend SB ’10 were made aware of the people and organizations who are working to bring you the information shared at the conference via Twitter. Many provide thought provoking tweets on sustainability throughout the year. I have listed them based on the number of followers, from the most to the least. Follow Us @greeneconpost.

Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding

Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding

Natures PathNorth America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fomenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.

Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today