In this post Jennifer uses excerpts from an article on change management and applies the seven strategies outlined in the article to the specific challenge of getting employees to change their habitual behaviors in ways that help the organization achieve its sustainability goals. Actually getting people to adopt change in their lives is a lot more involved than a glossy vision statement that outlines lofty and worthy goals; unless the message connects with the people it needs to reach it will soon be forgotten.
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today
As part of Sustainable Life Media’s mission to be a bridge to better brands, they are presenting the second annual Sustainable Brands Innovation Open, an early stage business competition focused on connecting the existing global brands and socially responsible investor communities to the most innovative new product and service solutions being brought to market by today’s social and eco-entrepreneurs.
The environmental performance of products and processes has become a key issue, which is why some companies are investigating ways to minimize their effects on the environment. One such tool is Life-Cycle Assessment (LCA). Companies who succeed in integrating LCA with existing decision-making frameworks can achieve smarter sustainability.
It used to be that “going green” meant simple recycling, reusing, and reducing. It was a series of actions, a checklist of to-dos. Complete steps 1, 2, and 3, and congratulations, you’ve gone green! With the advent of technology and development in options and resources, possibilities have come about due to more of a shift in lifestyle and mentality, going deeper than just a mere checklist. The act of going green now calls for a more comprehensive understanding of your actions and consequences of those actions. No longer the simple task of recycling, the process of becoming more green and sustainable has broadened to a shift in mentality in the choices we make for our businesses and lifestyles.
Job creation. Innovation. U.S. competitiveness. In the eyes of the top CEOs in the U.S., before these goals become reality, the foundation of policies and comprehensive climate and energy legislation needs to be laid by those who reside in Washington D.C. As such, more than 80 CEOs from U.S. businesses, from eBay to PG&E to Virgin America, have sent a letter to President Obama and members of Congress asking them to create the impetus to achieve these goals by enacting climate and energy legislation.
There is an increasing number of women who are in leadership roles in sustainability. As part of Women’s History Month, let’s take a look at ten women who are making strides in sustainability and shaping ethical consumerism. Add women in sustainability that you admire to the list in the comments section.
Imagine a world where the concept of “waste” does not exist. A world in which nothing gets discarded, every industrial product gets reassembled into something useful, each unit of energy is offset and anything and everything is a renewable resource. This is the design principle and environmental philosophy of “zero waste”.
