Sustainability Marketing 2.0: Consumers, Communication, Conversations and Communities

Sustainability Marketing 2.0: Consumers, Communication, Conversations and Communities

Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior

Green Marketing: Motivating Mainstream Consumers to Make Sustainable Choices

Green Marketing: Motivating Mainstream Consumers to Make Sustainable Choices

Today I attended a great session at Sustainable Brands conference by Suzanne Shelton, President and CEO of theShelton Group. Mainstream consumers are complicated. They know just enough buzz words to make you think they know more than they do, and most don’t actually go green to save the planet. How do mainstream consumers ACTUALLY make decisions about which green products to buy?

The Changing Green Consumer Marketplace

The Changing Green Consumer Marketplace

The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.

The Tao and the How of Green Marketing

The Tao and the How of Green Marketing

It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.