Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
Whereas corporate sustainability refers to the balance of the financial, social and environmental aspects of an organization, exponential sustainability is the achievement of such a synergy on a society level. This happens when companies begin to reach out and look beyond their own perceived interests. Companies are increasingly building coalitions and partnering with non-profits in order to achieve this goal, and in the process, realize several associated benefits.
There is an increasing number of women who are in leadership roles in sustainability. As part of Women’s History Month, let’s take a look at ten women who are making strides in sustainability and shaping ethical consumerism. Add women in sustainability that you admire to the list in the comments section.
