Communicating the Business Value of CSR

Communicating the Business Value of CSR

This post examines how to communicate the business value of CSR to the stakeholders those important external groups that are linked with and can have large impacts on a company. The post goes on to point out various ways effective CSR initiatives can have a positive effect on the business and how it is becoming […]

The Tao and the How of Green Marketing

The Tao and the How of Green Marketing

It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.

Sustainability, Its More than Just a Pretty Face

The movement to adopt sustainability practices in the corporate world can trace its roots back to the environmental movement; however it is not just a synonym for or re-branding of environmentalism. Sustainability is best understood as being its own thing; grasped in its own terms. What sets it apart is the growing realization within the executive decision making centers of corporations, governmental, educational and other organizational bodies across the world is that there is a powerful win-win dynamic that can be harnessed by adopting sustainable practices and that sustainability is not a zero sum game with winners and losers. The public wins, the environment wins, those cute animals win, but shareholders also win as well because sustainability makes excellent sense purely from a bottom line perspective.