This post examines how to communicate the business value of CSR to the stakeholders those important external groups that are linked with and can have large impacts on a company. The post goes on to point out various ways effective CSR initiatives can have a positive effect on the business and how it is becoming […]
The movement to adopt sustainability practices in the corporate world can trace its roots back to the environmental movement; however it is not just a synonym for or re-branding of environmentalism. Sustainability is best understood as being its own thing; grasped in its own terms. What sets it apart is the growing realization within the executive decision making centers of corporations, governmental, educational and other organizational bodies across the world is that there is a powerful win-win dynamic that can be harnessed by adopting sustainable practices and that sustainability is not a zero sum game with winners and losers. The public wins, the environment wins, those cute animals win, but shareholders also win as well because sustainability makes excellent sense purely from a bottom line perspective.