Green MBA Transitioning From Marketing to Sustainability: Meet Robin Connell, Manager, Sustainability Programs, Del Monte Foods

Green MBA Transitioning From Marketing to Sustainability: Meet Robin Connell, Manager, Sustainability Programs, Del Monte Foods

As part of our Green MBA Success Series, I am interviewing Green MBA graduates to uncover what steps they took to transition to green careers using their degrees. Meet Robin Connell, Manager of Sustainability Programs at Del Monte Foods. Prior to transitioning to a career in sustainability, Robin worked seven years in media publishing in a consumer marketing role, after having spent having spent three years in that industry in a human resources capacity. Read our interview with Robin, in which she shares her story of how she transitioned from a career in media marketing to one in sustainability.

Sustainability, Its More than Just a Pretty Face

The movement to adopt sustainability practices in the corporate world can trace its roots back to the environmental movement; however it is not just a synonym for or re-branding of environmentalism. Sustainability is best understood as being its own thing; grasped in its own terms. What sets it apart is the growing realization within the executive decision making centers of corporations, governmental, educational and other organizational bodies across the world is that there is a powerful win-win dynamic that can be harnessed by adopting sustainable practices and that sustainability is not a zero sum game with winners and losers. The public wins, the environment wins, those cute animals win, but shareholders also win as well because sustainability makes excellent sense purely from a bottom line perspective.