Makes the point that companies need a long-term and open approach to thinking about sustainability and innovation that will require companies to adopt a more collaborative perspective and a more open approach to innovation. The increasing adoption of open innovation is important in getting sustainability innovations out of market niches to allow them to spread across a whole industry sector.
Summarizes new report from ecoAmerica that maintains that the environmental movement has not been successful in achieving its goals because it has not connected with the people. By focusing too narrowly on government regulation and intervention many environmental groups lost touch with most regular folk. Environmental organization should put greater focus on social solutions that are built around people.
A rapidly expanding universe of citizens’ groups, researchers, and environmental organizations are making use of social media and smart phone applications to document changes in the natural world and to mobilize support for taking action.
This is the follow up to our previous post The Ultimate Green Twitter Hashtag List: Build Your Online Green Twitter Following – 150+Green Hashtags. This post introduces you to daily Twitter memes and explain how they work to build you followers, provide you with an overview of how they were started and strategies for getting the most from green Twitter memes. The post includes a list of the of most prominent green twitter memes and and additional list of other related memes.
This post talks about the difficult transition between marketing to savvy early adopters and achieving penetration in the much wider mass market. There’s a big difference between what companies need to do to effectively sell technology products to early adopters and what they need to do to sell to the early and late majority of the technology adoption lifecycle; and this is what has been aptly and ominously called the chasm.
The following are 150+ Twitter hashtags that can help you gain Twiitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about your cause, build your reputation, and more.
Consumer behavior is pushing buyers to reject green products. The majority of consumers believe that the prices are high, the products are inferior, and being green is feminine. Consumers want green products that emphasize the benefits of their use more than their environmental appeal and they want them at the same quality and price as mainstream products.
This post explores the explosion of social media as a new platform for communication, stakeholder engagement and transparency. It examines how it is a double edged sword for corporations. On the one hand it has to some extent taken the ability to shape the message out of corporate control as the viral nature of the media can quickly spread and corporations can find themselves in a sudden maelstrom as events get out of their control. Social media has also made corporate actions face increasing scrutiny. However social media also presents a big opportunity, enabling small suppliers and traders to promote greater equity in the supply chain for example. It goes on to suggest how the corporations notion of what accountability entails needs to evolve in order to be able to take advantage of the new environment imposed by the rise of social media.