Harvard Business School | The Green Economy Post: Green Careers, Green Business, Sustainability

CSR and Social Media

By Wayne Visser on June 7, 2011 Comments Off on CSR and Social Media Accountability 2.0, Bauer & Murninghan, consensus, corporate social responsibility, corporate transparency, CRD Analytics, crowdsourcing, CSR, CSR information, Fair Trade, Fairtrade, Greenpeace, Harvard Business School, JustMeans, Malcolm Gladwell, Nestle, Nongxintong, OpenEyeWorld, Social Media, supply chain, sustainability, Tipping Point, Wayne Visser, Web 2.0, WikiLeaks

This post explores the explosion of social media as a new platform for communication, stakeholder engagement and transparency. It examines how it is a double edged sword for corporations. On the one hand it has to some extent taken the ability to shape the message out of corporate control as the viral nature of the media can quickly spread and corporations can find themselves in a sudden maelstrom as events get out of their control. Social media has also made corporate actions face increasing scrutiny. However social media also presents a big opportunity, enabling small suppliers and traders to promote greater equity in the supply chain for example. It goes on to suggest how the corporations notion of what accountability entails needs to evolve in order to be able to take advantage of the new environment imposed by the rise of social media.

Top 10 CSR Studies of 2010

By Tracey de Morsella on January 12, 2011 1 Comment Adam Grant, C.B. Bhattacharya, carbon metrics, Carbon Volker Hoffman, corporate social responsible, CSR, employee engagement, employee volunteerism, environmental performance, environmental reputation, ETH Zurich, European School of Management and Technology, Francesco Perrini, Harvard Business School, Heli Wang, Hong Kong University of Science and Technology, IESE Business School, Julian Marshall, loyalty, Max Bazerman, Melbourne Business School, Mike Toffel, Network for Business Sustainability, Pat Auger, performance, personal development, poor performance, reputation, risk, Singapore Management University, stakeholder relations, stakeholdersJaepil Choi, sustainability, sustainability reporting, sustainable innovation, Sydney, The Analyst Institute, Tim Devinney, Timo Busch, Todd Rogers, University of BocconiPascual Berrone, University of Minnesota, University of Technology, University of Texas, volunteering, Wharton Business School, work-life balance, Xueming Luo

The following is a list of the year’s 10 best research findings related to CSR, compiled by the Network for Business Sustainability. They focus on the impact of sustainable innovation on profit, the affect volunteering has on performance, employee engagement, product quality, stakeholder buy-in, reputation, carbon metrics and honoring stakeholders.

Call For Papers: Alliance for Research on Corporate Sustainability 2010 Conference

By Abhijit Khanna on December 13, 2009 2 Comments Alliance for Research on Corporate Sustainability, cleantech innovation, climage change management, corporate sustainability, green entrepreneurship, Green Marketing, green supply chains, Harvard Business School, renewable energy investments, social dimensions of sustainability, sustainability reporting and disclosure, sustainable finance, sustainable mobility, sustainable natural resource management

The Harvard Business School is now accepting papers for the Alliance for Research on Corporate Sustainability 2010 Conference. The conference seeks to bring together scholars from a variety of disciplinary and methodological perspectives interested in advancing research on corporate sustainability.

Make Your CSR Believable? How? Create and Leverage Social Capital

By cjarvis on November 11, 2009 1 Comment Allstate Insurance, and How To Win It Back, Blackberries, Blackberry, brand, Chris Jarvis, Christine Arena, corporate reputation, corporate social responsibility, corporate terrorist, corporate transparency, Creative Minds, CSR, CSR strategy, customers, Dennis Bruce, economic collapse, energy, ethical corporate citizens, Exxon Mobile, FBIC, green, Harvard Business School, Jeff Swartz, JustMeans, Monsanto, Realized Worth, responsible supply chains, RIM, Royal Bank, social capital, social concerns, stakeholders, sustainability message, Timberland, top three worst insurer, trust, Trust: Why Business Lost It, trustworthy, workplace

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.