Employee Volunteerism | The Green Economy Post: Green Careers, Green Business, Sustainability

Top 10 CSR Studies of 2010

By Tracey de Morsella on January 12, 2011 1 Comment Adam Grant, C.B. Bhattacharya, carbon metrics, Carbon Volker Hoffman, corporate social responsible, CSR, employee engagement, employee volunteerism, environmental performance, environmental reputation, ETH Zurich, European School of Management and Technology, Francesco Perrini, Harvard Business School, Heli Wang, Hong Kong University of Science and Technology, IESE Business School, Julian Marshall, loyalty, Max Bazerman, Melbourne Business School, Mike Toffel, Network for Business Sustainability, Pat Auger, performance, personal development, poor performance, reputation, risk, Singapore Management University, stakeholder relations, stakeholdersJaepil Choi, sustainability, sustainability reporting, sustainable innovation, Sydney, The Analyst Institute, Tim Devinney, Timo Busch, Todd Rogers, University of BocconiPascual Berrone, University of Minnesota, University of Technology, University of Texas, volunteering, Wharton Business School, work-life balance, Xueming Luo

Top 10 CSR Studies of 2010

The following is a list of the year’s 10 best research findings related to CSR, compiled by the Network for Business Sustainability. They focus on the impact of sustainable innovation on profit, the affect volunteering has on performance, employee engagement, product quality, stakeholder buy-in, reputation, carbon metrics and honoring stakeholders.

Don’t Cut CSR Spending: Reallocate to Build Your Brand

By Jennifer_Rice on October 27, 2009 2 Comments allocating resources, Best Buy’s, brand builders, brand promise, Brand/Customer quadrant, cause-marketing, CEO, Citizenship Report, Clorox GreenWorks, CMO, community, Community/Customer, consumer expectations, corporations, CRO, CSR initiatives, CSR investments, customers, design/value, Ecomagination, electronics recycling, employee volunteerism, employees, energy, environmental initiatives, ethical brand-building, ethical brands, ethical business practices, fair labor practices, Fair Trade, Fairmont Hotel, GE, Geek Squad Summer Academy, Green Cuisine, greenwash, innovation platforms, internal operations, IT, job creating ethical brand drivers, job creation, Kiva.org, lobbying powe5, local brand pillar corporate social, Marks & Spencer, opportunity audit, philanthropy efforts, recession, reputation-building, Seventh Generation, social needs, social-impact initiatives, strategic alignment, suppliers, supply chain, sustainability initiatives, tablestakes initiatives, Target, Timberland, triple-bottom line innovation, trust, value creation, waste, Water, white-space opportunities, Whole Foods

As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.