Using Buy-Local Movements As Part Of Your Green Marketing Strategy

Using Buy-Local Movements As Part Of Your Green Marketing Strategy

Find out how buy-local movements can give independent owners a unified voice in government and media, educate consumers about the value of independent businesses and how to make a buy-local strategy work for your company.

Don’t Cut CSR Spending: Reallocate to Build Your Brand

Don’t Cut CSR Spending: Reallocate to Build Your Brand

As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.