Drew Tulchin talks about how to finance green businesses in the U.S. in terms of capital options and sources. He gives step by step practical advice for green entrepreneurs and suggests various things that can be done to help obtain financing. Drew Tulchin talks about how to finance green businesses in the U.S. in terms of capital options and sources. He gives step by step practical advice for green entrepreneurs and suggests various things that can be done to help obtain financing.
Implementing a Product Information Management (PIM) strategy can help support your corporate sustainability initiatives by having correct data throughout the supply chain. Inaccuracies in product information can cause waste and inefficiencies in the supply chain. And how, as a side benefit, PIM systems contribute to a company’s sustainability initiatives by eliminating these inaccuracies, reducing waste and saving money at the same time. Statistics prove the benefits of implementing a PIM solution and as the amount of product information continues to increase, the old methods of managing it all just won’t work anymore when sustainability, efficiency and accuracy is a concern.
The Sustainable Brands ’10 session “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Companies and Products” took a look at the importance of measures of ingredient toxicity and material recyclability in branding products as healthy and sustaining.The presenters introduced the idea of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence. They also explained how sustainable business practices build value for an organization including reduced risk and liability, brand differentiation, enhanced reputation and competitive advantage.
Studies show that corn based ethanol may nearly double greenhouse gas emissions instead of reducing them. Does Algae pose the same risks as corn? Are biofuels the wrong way to go when it comes to identifying fuel sources?
Sustainable Brands Boot Camp’s sixth session served as an excellent introduction to sustainable design. Nathan Shedroff provided an overview of the principles, frameworks and tools employed by sustainable product designers and discussed some of the design strategies implemented today by leaders in this field.
Industrial Ecology is the practice of making industrial systems operate more like natural systems. This involves less wastage and associated benefits in terms of profitability and environmental improvement. However, in order for these systems to work it is essential that those indstries involve are capable of beneficial interaction. This article asks whether, given the required interaction options, retrofitting of industrial ecology priniciples to exisiting industry has potential.
Stephen Hinton, provides a compilation of professionals that will see growth as the US economy goes green. He predicts that those in STEM professions (Science, Technology, Engineering and Mathematics) will experience the most job security.
A summary of the second webinar in the Sustainable Brands Boot Camp series, Innovation Opportunities in Response to Today’s Environmental Hot Buttons: Climate Change, Water & Waste. The webinar was led by Will Sarni, CEO and founder of Domani Consulting, an integrated sustainability consulting firm, and featured examples of new, innovative business and product strategies from various markets that are successfully being brought to market in response to emerging environmental and social strains.
The Journal of Marketing Management is making a call for papers re-visiting Green/Ethical Marketing practices facing the contemporary markets for publication in March 2012.
