Sustainable Brands Boot Camp’s sixth session served as an excellent introduction to sustainable design. Nathan Shedroff provided an overview of the principles, frameworks and tools employed by sustainable product designers and discussed some of the design strategies implemented today by leaders in this field.
Proposals are invited for virtual presentations at the Sustainability Virtual Summits scheduled for March, September and November of 2010. The three summits will focus on sustainability issues pertaining to the Information and Communications Technology, Smart Business Operations and Smart Infrastructure sectors respectively. Presentation proposals may include new ideas, technologies, strategies, practical outcomes, research and case studies in line with conference themes. All three events are global in scope and participation as an attendee is free of charge. They will feature virtual exhibitions, conferences and keynote speeches in order to save travel time and eliminate associated greenhouse gas emissions.
Sustainable Life Media launched their first online Sustainable Brands Boot Camp on Friday. Leading the first webinar, “Introduction to Opportunities in Sustainable Innovation”, was Gil Friend, President/CEO of Natural Logic and author of The Truth About Green Business. Friend spoke on sustainability focused design innovation and how companies can remain competitive in the midst of today’s environmental challenges. Friend provided valuable and practical recommendations on how companies can incorporate sustainability within their innovation process.
