Susan Burns, sustainability expert and CEO of Global Footprint Network, gave an in-depth presentation on the world’s ecological balance sheet in the first session of Sustainable Life Media’s Sustainable Brands Boot Camp – Season 2.
Sustainable Life Media, producers of the Sustainable Brands Conference, hosted a series of informative sustainability online courses recently and they are back at it with Season 2 of its Sustainable Brands Boot Camp. The course runs thru May 21st and is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.
Sustainable Brands Boot Camp’s eighth webinar session served as an introduction to sustainability transformation in businesses. By providing concrete examples from a case study, Bob Domenz described the practical steps and strategies needed to build a culture of sustainability in an organization, and to effectively engage employees and customers in the process.
The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.
Sustainable Brands Boot Camp’s sixth session served as an excellent introduction to sustainable design. Nathan Shedroff provided an overview of the principles, frameworks and tools employed by sustainable product designers and discussed some of the design strategies implemented today by leaders in this field.
In the webinar “Building a Balanced Sustainable Brand Strategy”, Peter Salmon talks about a platform that helps companies make the transition to more environmentally sustainable and efficient practices.
A summary of the second webinar in the Sustainable Brands Boot Camp series, Innovation Opportunities in Response to Today’s Environmental Hot Buttons: Climate Change, Water & Waste. The webinar was led by Will Sarni, CEO and founder of Domani Consulting, an integrated sustainability consulting firm, and featured examples of new, innovative business and product strategies from various markets that are successfully being brought to market in response to emerging environmental and social strains.
Sustainable Life Media launched their first online Sustainable Brands Boot Camp on Friday. Leading the first webinar, “Introduction to Opportunities in Sustainable Innovation”, was Gil Friend, President/CEO of Natural Logic and author of The Truth About Green Business. Friend spoke on sustainability focused design innovation and how companies can remain competitive in the midst of today’s environmental challenges. Friend provided valuable and practical recommendations on how companies can incorporate sustainability within their innovation process.
Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.