Numerous consumer polls proclaim increased spending on green products, but they fail to provide much insight into the actual purchase trends or specific decision drivers behind consumer choices. Instead of relying solely on such generalized market surveys, adoption of a strategic market research process will help businesses boost their revenue, reputation and competitive advantage from sustainability.
Sustainable Brands 2010 – Where the Sustainability & Brand & Design Communities Come Together to Build Brand Leadership. Monterey Conference Center, June 7-10. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability.
Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.
