Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday.  The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.

The SB Boot Camp will continue through the end of February.  The 90-minute courses are slated to be held live on Fridays, 10:00 am PST/1:00 pm EST.  Each seminar is also available on-demand for archival viewing. Topic covered include: sustainable innovation, green consumers, integrating CSR with brands, sustainable brand strategy, sustainable product design, collaborative supply chain partnerships. stakeholder engagement in company sustainability, using new media to build community, using business metrics to monitor and improve organization environmental and social impact, avoiding greenwashing, and communications design.

“We launched the Sustainable Brands Boot Camp to serve as an orientation for those people to the principles, current best practices and even terminology of sustainable brand building, so that we can move the whole community along faster, and we can keep the tenor of our annual live events focused on the front edge of innovation without loosing a connection to new people who are coming to the table,” explained Sustainable Life Media CEO, KoAnn Vikoren Skrzyniarz in a recent interview with Triplepundit

Tune in to the Green Economy Post next week to read Aysu Katun’s take on the first Boot Camp, Introduction to Opportunities in Sustainable Innovation which was presented Friday by Gil Friend, President/CEO of Natural Logic and and author of the the book, The Truth About Green Business. The seminar explores how your company can harness years of R&D — and a commitment to a world that works — to drive innovation, profit and meaning.  Friend is  systems ecologist and business strategist with 35 years experience in business, communications and environmental innovation, Friend combines broad business experience with experience that spans strategy, systems ecology, economic development, management cybernetics, and public policy.

For more information, about the Sustainable Brands Boot Camp, visit Sustainable Life Media’s web site.

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine,, Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine,, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.