The Changing Green Consumer Marketplace

The Changing Green Consumer Marketplace

The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.

More Jobs Require Green Skills or a Green Mind-set

More Jobs Require Green Skills or a Green Mind-set

For over four years, I’ve monitored and posted positions that were either hard-core green jobs such as energy or environmental engineers, jobs that had a tint of green to them like a carpenter with a PV installer’s license or positions at companies with a strong record of sustainability such as a human resources opening at UTC Power. More often than not, the positions that were advertised did not emphasize the position’s green attributes. However recently, I have noticed that businesses and non-profits too, are now listing positions with some green requirements. I believe this is a result of several factors.