Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today

Incorporating Sustainability into Innovation Processes

Sustainable Life Media launched their first online Sustainable Brands Boot Camp on Friday. Leading the first webinar, “Introduction to Opportunities in Sustainable Innovation”, was Gil Friend, President/CEO of Natural Logic and author of The Truth About Green Business. Friend spoke on sustainability focused design innovation and how companies can remain competitive in the midst of today’s environmental challenges. Friend provided valuable and practical recommendations on how companies can incorporate sustainability within their innovation process.

Sustainable Brands 13-Week Boot Camp Commences

Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.

Sustainability Consulting: What is It, and am I Qualified?

Sustainability Consulting: What is It, and am I Qualified?

As individuals from all kinds of backgrounds and industries push into the field of sustainability consulting, it can become murky as to what that work even entails. This is especially true when considering the different perspectives and methodologies that are employed and adding even more complexity is the variability among clients and their needs. Thus, this quote sums up for me what sustainability consultants are trying to do – they help businesses address and redress the way in which they operate so that they will be better positioned for the market of the future a la decreasing their negative impact on the natural environment. Some argue that like the trends of international business and e-commerce, sustainability will at some point cease to be its own discipline and assume its rightful place within all of business practices. (At which time sustainability consultants will become just “consultants” and we can never have enough of those!)