Employees | The Green Economy Post: Green Careers, Green Business, Sustainability

Why Create a CSR Report? Because of a Real Return on Investment

By droberts on January 5, 2011 1 Comment “Triple Bottom Line” report, Application Level, associated costs, Caring for our People and our Communities, Co-Op, communities, competitors, corporate responsibility, corporate social responsibillity, CSR, CSR (Corporate Social Responsibility), CSR credential, CSR reporting, DVFA (German Investment Analysts Association), EFFAS, employees, GRI Content Index, GRI's G3 standard, IIRC (International Integrated Reporting Committee), internal decision-making, investors, key drivers, KPIs for ESP, license to operate, management program, market expectations, regulators, reporting standards, service providers, stakeholder engagement, stakeholders, sustainability report, sustainability reporting, Top 100 Places to Work" (in the US), UN Global Compact, Warren Buffet

Companies should create a CSR (Corporate Social Responsibility) report because of the a real ROI they stand to gain, either through reduced costs or increased revenue, or both. The key drivers include investors, market expectations, competitors, regulators, employees, and communities. Each of these drivers has at its core either increasing revenues, or reducing costs.

Green Marketing: What Works, What Doesn’t

By Sofia_Ribeiro on April 27, 2010 1 Comment budget, customers, direct marketing, employees, Environmental Leader, Founde, green company, Green Marketing, Green Marketing: What Works, green products, greener values, ingredients, intended use, internet, Kiwano Marketing, manufacturers, marketers, marketing message, marketing messages, media, Mobile, online marketing, outdoor, packaging, print, product pricing, radio, sales, sofia ribeiro, sustainability program, trackable media, TV

The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.

Employee Engagement: Leading From The Top – Part I

By Kevin_Moss on March 28, 2010 Comments Off on Employee Engagement: Leading From The Top – Part I BSR, BSR 09, BT Americas, carbon emissions, Chevron, Christopher Corpuel, Climate Change, corporate responsibility, corporate social responsibility, CR, CSR, Deborah Fleischer, employee engagement, employees, engaging employees, Green IT survey, Hilton Hotels, Kevin Moss, leadership, output related targets, performance, philanthropy, Silvia Garrigo, stakeholder group, stakeholders, sustainability, sustainability theme, workplace

We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at engaging at the leadership level and integrating sustainability with the business.

Employees Should Be Part of Any Green Solution

By Kevin_Moss on March 21, 2010 1 Comment Baxter, Brighter Planet, BT Americas, community relations, corporate responsibility value, CSR, customer relations, employee engagement, employees, environmental, environmental investments, environmental programs, innovation, Kevin Moss, lean energy program, McDonald's, National Environmental Education Foundation, NEEF, operational efficiency, recruitment, retraining, solar;, Supply Chain Management, sustainability, sustainability education, sustainability initiatives, workplace

There are a tremendous number of business benefits of environmental and sustainability education for employees, including: improved operational efficiency, strengthened customer and community relations, innovation, supply chain management, and increased employee recruitment and retention.

Incorporating Sustainability into Innovation Processes

By Aysu Katun on November 24, 2009 4 Comments biomimicry, closed loops, cradle to cradle, dematerialization, employees, environmental impacts, environmentally conscious employees, Gil Friend, green design, Introduction to Opportunities in Sustainable Innovation, Natural Logic, natural step framework, nature, recommendations, stakeholder, Sustainable Brands Boot Camp, sustainable design, sustainable innovation, Sustainable Life Media, The Truth About Green Business, webinar, zero-waste

Sustainable Life Media launched their first online Sustainable Brands Boot Camp on Friday. Leading the first webinar, “Introduction to Opportunities in Sustainable Innovation”, was Gil Friend, President/CEO of Natural Logic and author of The Truth About Green Business. Friend spoke on sustainability focused design innovation and how companies can remain competitive in the midst of today’s environmental challenges. Friend provided valuable and practical recommendations on how companies can incorporate sustainability within their innovation process.

The 3 Basic Steps To Create Trust Through Corporate Social Responsibility (Part 3 of 3)

By cjarvis on November 18, 2009 2 Comments “Building Trust in Corporate Responsibility” CSR is all about stakeholder, awareness, believability, cause-marketing, common good, Community Ambassador, corporate self-regulation, corporate social responsibility, CSR, CSR followers, CSR message, CSR programs, CSR reports, CSR strategy, customers, Dirk Matten), employee volunteering, Employee Volunteering and Social Capital: Contributions to Corporate Social Responsibility, employees, environment, ethical, ethical standards, EVP, future proofing, interactive, intrinsic trust, Jeremy Moon, Jonathan Ballantine notes in his article, Judy N. Muthuri, marketing, promotional campaigns, social capital, Social marketing, Social Media, social media platform, socially responsible company, stakeholders, sustainabilityforum.com, trust, trust capital, trustworthy, twitter, two-way communication, Wal-Mart

If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.

How to Get Your Sustainability Message Noticed in Cyberspace

By Peter Knight on November 18, 2009 1 Comment blogs, Bob Langert, BT, BT Americas, Campbell’s, CEO, communicators, Context America, corporate blogging, corporate blogs, Corporate online forums, corporate responsibility communications, corporate specialists, corporate sustainability, corporate sustainability bloggers, CSR, digital communities, employees, engage.Bob Langert social networking, external sustainability blogs, Facebook, feedback, Forums, Intel, internal communications, JustMeans, Kevin Moss, legal risks, LinkedIn, manage reputation, Motorola, Motorola Foundation, new media, Peter T. Knight, President, reputational risks messages, Shell, Social Media, specialist groups, stakeholder engagement, sustainability reports, Suzanne Fallender, Tama McWhiney, Tell Shell, Timberland, twitter

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?

Don’t Cut CSR Spending: Reallocate to Build Your Brand

By Jennifer_Rice on October 27, 2009 2 Comments allocating resources, Best Buy’s, brand builders, brand promise, Brand/Customer quadrant, cause-marketing, CEO, Citizenship Report, Clorox GreenWorks, CMO, community, Community/Customer, consumer expectations, corporations, CRO, CSR initiatives, CSR investments, customers, design/value, Ecomagination, electronics recycling, employee volunteerism, employees, energy, environmental initiatives, ethical brand-building, ethical brands, ethical business practices, fair labor practices, Fair Trade, Fairmont Hotel, GE, Geek Squad Summer Academy, Green Cuisine, greenwash, innovation platforms, internal operations, IT, job creating ethical brand drivers, job creation, Kiva.org, lobbying powe5, local brand pillar corporate social, Marks & Spencer, opportunity audit, philanthropy efforts, recession, reputation-building, Seventh Generation, social needs, social-impact initiatives, strategic alignment, suppliers, supply chain, sustainability initiatives, tablestakes initiatives, Target, Timberland, triple-bottom line innovation, trust, value creation, waste, Water, white-space opportunities, Whole Foods

As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.