We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today
As individuals from all kinds of backgrounds and industries push into the field of sustainability consulting, it can become murky as to what that work even entails. This is especially true when considering the different perspectives and methodologies that are employed and adding even more complexity is the variability among clients and their needs. Thus, this quote sums up for me what sustainability consultants are trying to do – they help businesses address and redress the way in which they operate so that they will be better positioned for the market of the future a la decreasing their negative impact on the natural environment. Some argue that like the trends of international business and e-commerce, sustainability will at some point cease to be its own discipline and assume its rightful place within all of business practices. (At which time sustainability consultants will become just “consultants” and we can never have enough of those!)
