Survey Identifies Over 300,000 Green Jobs in California

Survey Identifies Over 300,000 Green Jobs in California

According to a recent survey conducted by California’s Employment Development Department, the state has nearly half a million workers spending at least half or part of their time on green products or services. The goal of the study was to establish baselines of green employment and green business practices in California.

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Green Consumer Attitudes and the Emerging Buying Power of “Eco-Moms”

Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior

Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today

Honoring 10 Women in Green Building and Design – Let Us Know Who We Missed

Honoring 10 Women in Green Building and Design – Let Us Know Who We Missed

Green design and construction is a career arena in which there are not an abundance of women being represented, yet we found a number of women working in these sectors and leaving their distinctive mark. Below are profiles of 10 women who we believe are pioneers in the green building and design field.

The Changing Green Consumer Marketplace

The Changing Green Consumer Marketplace

The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.