By Tracey de Morsella on August 5, 2010 alternative fuel vehicle engineering , biomass collectors , California , Employment Development Department , energy efficiency , energy efficient buildings , green business practices , green employment , green jobs , green products , green services , manufacturing , recycling , recycling center operators , renewable energy , solar installers , Sustainable agriculture , Sustainable Business , sustainable products , Waste Management , wind turbine technicians
According to a recent survey conducted by California’s Employment Development Department, the state has nearly half a million workers spending at least half or part of their time on green products or services. The goal of the study was to establish baselines of green employment and green business practices in California.
By Sofia_Ribeiro on June 18, 2010 brand awareness , consumer segmentation , eco-friendly , eco-friendly behaviors , EcoFocus , EcoFocus Worldwide , EcoMoms , environment , environmental values , green consumer , green consumer behavior , green consumers , green economy , green facts , green industry , green products , green statistics , Kiwano Marketing , Linda Gilbert , LOHAS , market research , missionary marketing , sb '10 , SB10 , sofia ribeiro , sustainability , sustainable behaviors , Sustainable Brands , Sustainable Brands'10 , sustainable choices , sustainable products
Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior
By Tracey de Morsella on June 8, 2010 Annie Longsworth , Best Buy , Bruce MacGregor , CA Technologies , carbon management software , Charlie Brown , Christina Siun O'Connell , Cohn & Wolfe , corporate social responsibility , Credit360 , CSR , CSR reports , CSR's Seven Best Practices , CSRHUB , Cynthia Figge , Dale Hart , Dara O'Rourke , Design for Behavior Change: Helping Consumers Co-Create a Better World , Domani , Domtar , Eco-Innovation , ecoSoftware , environmental responsibility , Ethical Markets Media , Gap , Getting Beyond the Spreadsheet: New Tools for Measuring Impact , Gil Friend , GoodGuide , green products to buy , GreenXchange , Hara Duncan Bradford , Hazel Henderson , HIP Investor , IDEO , Jason Saul , Jim Sullivan , Joel Riciputi , Kindley Walsh-Lawlor , Lewis Fix , market drivers , Mary Capozzi , Methodologie , Mission Measurement , Motivating Mainstream Consumers to Make Sustainable Choices , Mountain Equipment Co-op , Natural Logic , NIKE , Paul Herman , Perry Goldschein , Re-Defining the Metrics of Success: The Emerging Measures of Qualitative Growth , Responsibility AND Profit: From Corporate Responsibility to Responsible Profit , salesforce.com , SAP , sb '10 , SDialogue LLC , Shelton Group , social enterprise , social good , social innovation , sustainability , sustainability initiatives , sustainable brand innovation , Sustainable Brands 10' , Sustainable Business , sustainable development , sustainable innovation , sustainable products , Suzanne Shelton , Telling Your Story: CSR Reporting Case Studies Unwrapped , the Outdoor Industry Association , The Unfolding Green Brands Landscape: Notes on the Trendline , Today's Data Explosion and the Drive to Radical Corporate Transparency , Will Sarni Founder , Yahoo
We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today
By Tracey de Morsella on March 31, 2010 AIA COTE , Alternative Construction: Contemporary Natural Building Methods , Ann Edminster , Annette K. Stelmac , Anni Tilt , Architecture for Humanity , Arkin Tilt Architects , AskNature.org , biomimicry , Biomimicry Guild , Biomimicry Institute , Biomimicry: Innovation Inspired by Nature , Build2Sustain , Building Security and Building Type Basics: Justice Facilities , California Straw Building Association , CalStar Cement , Carol Venolia , CASBA , Design Avenues , Design Like You Give a Damn , Design of Straw Bale Buildings; The State of the Art , eco-efficient building initiative , eco-efficient buildings , ecological building , Ecological Building Network , Efficient Wood Use In Residential Construction , Elaine Hsieh , Elizabeth J. Heider , environmental design consultant , Foundation Capital , GBA , Green Building Advisor , Green Building Alliance , green design , Healing Environments: Your Guide to Indoor Well-Being , Innovation Consultancy , Innovation for Conservation Program , Inspirit-llc , Janine Benyus , Kate Stohr , Kelly Lerner , KEMA Services , LEED certification , LEED Cost Study , LEED for Homes , LEED Homes , Living Building Challenge , Living Homes , Margie Ruddick , mentor organisms , natural models , Natural Remodeling for the Not-So-Green House , One World Design , Open Architecture Network , Rebecca L. Flora , Serious Materials , Skanska Environmental Performance Network , Skanska Green Council , Skanska USA Building , straw bale construction , straw-bale homes , sustainable design solution , sustainable human systems design , sustainable preconstruction , sustainable products , Sustainable Residential Interior , The Nature of Things , U.S. Green Building Council , World Habitat Day , WRT
Green design and construction is a career arena in which there are not an abundance of women being represented, yet we found a number of women working in these sectors and leaving their distinctive mark. Below are profiles of 10 women who we believe are pioneers in the green building and design field.
By Debbie Van Der Hyde on March 28, 2010 Amy Hebard , conservation , consumers , Conventionals , Debbie Van Der Hyde , Drifters , Earthsense , Eco-Insights , Eco-Insights study , green brand , green companies , Green Confidence Index , green consumer , Green Consumer Profile , green consumer segments , green foods , green market research , green marketplace , green operations , green premium , Green pricing premiums , green product marketers , green product value propositions , green products , green profile decisions , green rim , green sales , Gwynne Rogers , health and wellness marketplace , labeling , Lifestyles of Health and Sustainability , LOHAS , Maria Surricchio , market research , Natural Marketing Institute , Naturalites , NMI , polarization , post-usage , pre-usage , product content , product life cycle , sustainability , Sustainable Brands Boot Camp , Sustainable Life Media , sustainable products , The Changing Consumer Marketplace , Unconcerned , usage
The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.