Software to Hold “Greenwashers” Accountable

Software to Hold “Greenwashers” Accountable

Consumers’ growing interest in environmental sustainability has prompted companies to launching major ad campaigns touting their green credential, often with misleading claims. Enterprise Carbon Accounting (ECA) software can have the infrastructure necessary to hold greenwashers accountable.

Green MBA Success: Meet Nancy Shaw, Social Responsibility Manager, Blue Shield of California

Green MBA Success: Meet Nancy Shaw, Social Responsibility Manager, Blue Shield of California

Meet Nancy Shaw, Social Responsibility Manager for Blue Shield of California. She currently serves on the Advisory Council of Business Council on Climate Change and was recently a speaker at the Women in Green Forum. She also recently served on the Executive Committee of 2009 Hazon Sustainable Food Conference.

Prior to transitioning to a career is corporate social responsibility, Nancy had a successful career in marketing and the non-profit sector. In the roll of Grants & Program Manager for the Evelyn & Walter Haas, Jr. Fund, Nancy analyzed grant proposals that led to nearly $9 million in funding. As Nonprofit Director for Craigslist, she managed Strategic planning, board development and fundraising, as well as produced venture events connecting nonprofits with potential funders. Before going into the non-profit sector, she was a marketing strategy analyst for both HBO and RR Donnelley. She also directed Fortune 500 companies market research studies for Wetfeet. Read about how Nancy changed her career path to a green one with an MBA in sustainability.

Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More

We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today

The Most Environmentally Responsible Colleges Profiled in Free Guidebook

The Most Environmentally Responsible Colleges Profiled in Free Guidebook

The U.S. Green Building Council (USGBC) in partnership with the The Princeton Review, recently announced the release of “The Princeton Review’s Guide to 286 Green Colleges.” It is the first, free comprehensive Guidebook solely focused on institutions of higher education who have demonstrated a significant commitment to sustainability in terms of campus initiatives, infrastructure and initiatives.

Practical Advice for Greening Small and Medium-sized Enterprises (SME)

Practical Advice for Greening Small and Medium-sized Enterprises (SME)

It may seem like big businesses are the only companies getting buzz for going green, but for small and medium-sized enterprises, there are countless ways to reap rewards by adopting sustainable practices.

Six Tactics for Selling Your Sustainability Strategy to Stakeholders

Six Tactics for Selling Your Sustainability Strategy to Stakeholders

Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be mastered. She provides six tactics for selling your green strategy to all types of stakeholders whether it be employees or customers.

A New Green Philosophy with the Glass Half Full: Interview with Yalmaz Siddiqui of Office Depot

Yalmaz Siddiqui, Office Depot’s Director of Environmental Strategy, shares his glass-half-full view of environmental policy, calls for a new definition of “green” and talks about the legacy he’d like to leave. Siddiqui joined Office Depot in 2006. He’s since developed programs that improve the environmental standards of Office Depot’s supply chain, its internal operations and the consumer market.

Supply Chain Managers Are Not Addressing Sustainability Issues

Despite the enthusiasm regarding sustainability expressed by the global business community, these organizations have been slow to address these issues when it comes to sustainable supply chain management, says a new study by the Business Performance Management (BPM) Forum and E2open that was conducted in the second quarter of this year. Operations, logistics and supply chain executives also lack the understanding of how to go green and save green across complex, global, multi-tiered supply and distribution networks. The study, titled “Acceleration of ECO-Operation: Achieving Success & Sustainability in the Supply Chain,” gained insights from more than 125 supply chain, operations, finance, and executive professionals around the world across multiple industries. It set out to measure and quantify how companies are managing the complexities of supply chain demands, distribution costs and environmental concerns. The study has major implications for supply chain, finance, operations, logistics, and procurement professionals and underscores the need for better ECO-Operation, sustainability measurement, and operations insight into multi-tiered supply chain networks.

Eight Corporate Social Responsibility Studies You Should Know About

The corporate social responsibility studies and reports we spotlight cover the following topics: attaining sustainable growth through corporate social responsibility; CRS’ emergence as a crucial instrument for minimizing conflicts with stakeholder; the impact on proactive policies on employees, consumers and diversity and their relationship to the firm’s financial performance; the notion of a socially responsible corporation is potentially an oxymoron because of the naturally conflicted nature of the corporation, using corporate Social Responsibility to Understand the Credit Crisis; a look at whether the modern corporate governance model is sustainable; and the impact of political views on corporate decision-making and corporate social responsibility.