Beyond the obvious move of going paperless, there are a number ways that finance departments can make sustainability part of its strategy. They include: allocating a pool of capital project money to the sustainability department, calculating risk-adjusted returns realistically, and having 401K plans that offer socially or environmentally responsible investment options.
Using financial data from 1,833 firms with US revenues of more than $1 billion in 2008/09, independent analyst firm Verdantix finds that spending on 29 sustainability initiatives will grow from $28 billion in 2010 to $60 billion in 2014. Over the 2009 to 2014 period the US sustainable business market will experience a 19% compound annual growth rate. The sustainable business market forecast finds that growth of 11% in 2010 will increase to 16% in 2011 and 24% in 2012. Growth in spending is driven by improved economic growth, risk drivers, competitive dynamics, innovation diffusion, higher oil prices, state-level GHG regulations and renewable energy policies. The study covers all industries and all sustainability initiatives from energy efficiency to spending on strategy, risk and brand.
According to a recent survey conducted by California’s Employment Development Department, the state has nearly half a million workers spending at least half or part of their time on green products or services. The goal of the study was to establish baselines of green employment and green business practices in California.
The Sustainable Brands ’10 session “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Companies and Products” took a look at the importance of measures of ingredient toxicity and material recyclability in branding products as healthy and sustaining.The presenters introduced the idea of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence. They also explained how sustainable business practices build value for an organization including reduced risk and liability, brand differentiation, enhanced reputation and competitive advantage.
Live Blogging SB ’10 – Best Green Brands, Metrics for Success, CSR Best Practices, Responsible Profit, and More
We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today
The Sustainable Brands 10 Conference, held in Monterey, CA from June 7-10, is probably the hottest ticket in town for people working with sustainability issues. Unfortunately, not all of us will be able to attend. While we cannot get you there, we can do the next best thing… Live blog Sustainable Brands 10 for you.
Sustainable Life Media, producers of the Sustainable Brands Conference, hosted a series of informative sustainability online courses recently and they are back at it with Season 2 of its Sustainable Brands Boot Camp. The course runs thru May 21st and is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.
Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.
Guest Post by Jennifer Massie, founder of Massie Group, a recruiting consulting firm I have decided to conduct a series of interviews with people who have made a career transition to the clean/green sector. This could include any type of business related to renewable energy, energy efficiency, sustainable business, etc. I am finding more and […]