Robbie Vitrano, Co-Founder, NakedPizza, and Eric Quick, SVP Operations, Revolution Foods, presented at the 2010 Sustainable Brands Conference in June, not only bringing attention to the growing harmful consequences of fast food, but also providing innovative and real solutions.
Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior
Today I attended a great session at Sustainable Brands conference by Suzanne Shelton, President and CEO of theShelton Group. Mainstream consumers are complicated. They know just enough buzz words to make you think they know more than they do, and most don’t actually go green to save the planet. How do mainstream consumers ACTUALLY make decisions about which green products to buy?
Andrew Winston, founder of Winston Eco-Strategies, kicked of day two of the Sustainable Brands 2010 conference with an informative talk on how the difficult environmental, economic and supply challenges that business and industry face, have changed that game and how those challenges are presenting opportunities.
The impact that social media has on people working with sustainability issues always amazes me. So, I felt compelled to make sure that you, our readers who are not able to attend SB ’10 were made aware of the people and organizations who are working to bring you the information shared at the conference via Twitter. Many provide thought provoking tweets on sustainability throughout the year. I have listed them based on the number of followers, from the most to the least. Follow Us @greeneconpost.
The Sustainable Brands ’10 session “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Companies and Products” took a look at the importance of measures of ingredient toxicity and material recyclability in branding products as healthy and sustaining.The presenters introduced the idea of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence. They also explained how sustainable business practices build value for an organization including reduced risk and liability, brand differentiation, enhanced reputation and competitive advantage.
The Sustainable Brands 10 Conference, held in Monterey, CA from June 7-10, is probably the hottest ticket in town for people working with sustainability issues. Unfortunately, not all of us will be able to attend. While we cannot get you there, we can do the next best thing… Live blog Sustainable Brands 10 for you.
Sustainable Brands ’10 Power of ANDSustainable Life Media is kicking off Sustainable Brands 2010 in Monterey, CA on June 7-10, 2010 with the “#powerofAND” online campaign, a search for stories that combine two ideas to create a powerful concept with AND.
Sustainable Life Media,the people who bring you the Sustainable Brands conference each year, launched their first online Sustainable Brands Boot Camp on Friday. The 13-week series, taught by sustainable business/brand thought leaders, is for those interested in a training program designed to bring professionals up to speed with the latest in sustainable business practices, metrics, product design and market drivers.