Sustainable Life Media, producers of the Sustainable Brands Conference, hosted a series of informative sustainability online courses recently and they are back at it with Season 2 of its Sustainable Brands Boot Camp. The course runs thru May 21st and is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.
Sustainable Life Media is accepting speaker proposals for the 2010 Sustainable Brands Conference, which is an international event discussing the rapid rise of sustainability as a driver for revenue growth and brand equity in the 21st Century. This year’s theme is “The Power of AND”, which is “a tribute to the breakthrough innovation that comes from growing beyond an either/or mindset to adopt the possibility of ‘both/and’.
As individuals from all kinds of backgrounds and industries push into the field of sustainability consulting, it can become murky as to what that work even entails. This is especially true when considering the different perspectives and methodologies that are employed and adding even more complexity is the variability among clients and their needs. Thus, this quote sums up for me what sustainability consultants are trying to do – they help businesses address and redress the way in which they operate so that they will be better positioned for the market of the future a la decreasing their negative impact on the natural environment. Some argue that like the trends of international business and e-commerce, sustainability will at some point cease to be its own discipline and assume its rightful place within all of business practices. (At which time sustainability consultants will become just “consultants” and we can never have enough of those!)
