Cradle To Cradle | The Green Economy Post: Green Careers, Green Business, Sustainability

Facing the Dirty Truth About Recyclable Plastics

By Yale Environment 360 on August 22, 2011 2 Comments Albatrosses, biodegradablle, bioplastics, cradle to cradle, Daniel Goleman, degradable polyethylene, Eastern Garbage Patch, environmental, environmental footprint, Environmental Protection Agency, Environmental Science and Technology, EPA, Gregory Norris, Karli James, life cycle assessment, Litter, LSA, Pacific garbage patch, Pitcairn Island, plastic, plastic bags, Plastics Pollution Coalition, pollution, Recyclable, Royal Melbourne Institute of Technology, Styrofoam, sustainability, sustainable supply chain

The recyclable plastic bags you get at the green grocer are not biodegradable. But product life-cycle assessments, which are about to become more prominent in the marketplace, fail to consider whether those bags will break down in landfills or just end up as litter.

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

By Cecilia Lu on July 6, 2010 4 Comments brand, Cecilia Lu, Clorox Green Work, community involvement, Cone, consumers, corporate social responsibility, corporate social responsibillity, corporate strategy, cradle to cradle, CSR, CSR policy, CSR reporting, CSR strategy, environmental transparency, environmentally responsible, green, Green Business, Green Marketing, green strategy, greenwashing, Kiwano Marketing, life cycle assessment, Lifecycle Assessment, McDonald, Method, Perry Goldschein, product design, SDialogue, Seventh Generation, Sierra Club, SMS, social responsibility, socially responsible, sofia ribeiro, stakeholder engagement, stakeholders, sustainability branding, sustainability communications, sustainability issues mapping, Sustainability Management Systems, sustainability reporting, Sustainable Brands 2010, sustainable transparency, transparency, trust

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.

Implementing Cradle To Cradle Strategies For a Cleaner World

By Sofia_Ribeiro on June 9, 2010 5 Comments Blue Practice, brand differentiation, branding, compostability, cradle to cradle, Cradle to Cradle Certification, Cradle to Cradle Design Protocol, Cradle to Cradle: Remaking the Way We Make Things, cradle-to-grave, current solar income, design excellence, Design for a Cradle to Cradle Future, eco-effectiveness, ecological intelligence, Great Pacific Garbage Patch, Green Products Innovation Institute, ingredient toxicity, Jay Bolus, Jessica Switzer, Ken Alston, liability, marine litter, Marketing and Thinking Behind Cradle to Cradle Companies and Products, material recyclability, MBDC, Michael Braungart, Pacific Gyre, Pacific Trash Vortex, reputation, risk, SB10, sofia ribeiro, Steve Bolton, Sustainability Leadership: The Making, Sustainable Brands, Sustainable Business, Sustainable Business: Minimization vs. Optimization, waste, waste elimination

The Sustainable Brands ’10 session “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Companies and Products” took a look at the importance of measures of ingredient toxicity and material recyclability in branding products as healthy and sustaining.The presenters introduced the idea of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence. They also explained how sustainable business practices build value for an organization including reduced risk and liability, brand differentiation, enhanced reputation and competitive advantage.

Sustainable Product Design Basic Best Practices

By Aysu Katun on March 17, 2010 Comments Off on Sustainable Product Design Basic Best Practices Aysu Katun, biomimicry, California College of the Arts, CCA, cradle to cradle, dematerialization, design strategies, Design Strategy MBA program, frameworks, Informationalization, Life Cycle Assessment (LCA), localization, Nathan Shedroff, Natural Capitalism, natural step framework, recycle, reduce, restore, reuse, Service-and-Flow, Social Return on Investment (SROI), Sustainability Helix, sustainability strategy, Sustainable Brands Boot Camp, sustainable design, Sustainable Life Media, sustainable product design, Sustainable Product Design – An Overview of Prevailing Approaches, Total Beauty, transmaterialization, upcycle, waste

Sustainable Brands Boot Camp’s sixth session served as an excellent introduction to sustainable design. Nathan Shedroff provided an overview of the principles, frameworks and tools employed by sustainable product designers and discussed some of the design strategies implemented today by leaders in this field.

Incorporating Sustainability into Innovation Processes

By Aysu Katun on November 24, 2009 4 Comments biomimicry, closed loops, cradle to cradle, dematerialization, employees, environmental impacts, environmentally conscious employees, Gil Friend, green design, Introduction to Opportunities in Sustainable Innovation, Natural Logic, natural step framework, nature, recommendations, stakeholder, Sustainable Brands Boot Camp, sustainable design, sustainable innovation, Sustainable Life Media, The Truth About Green Business, webinar, zero-waste

Sustainable Life Media launched their first online Sustainable Brands Boot Camp on Friday. Leading the first webinar, “Introduction to Opportunities in Sustainable Innovation”, was Gil Friend, President/CEO of Natural Logic and author of The Truth About Green Business. Friend spoke on sustainability focused design innovation and how companies can remain competitive in the midst of today’s environmental challenges. Friend provided valuable and practical recommendations on how companies can incorporate sustainability within their innovation process.