Robbie Vitrano, Co-Founder, NakedPizza, and Eric Quick, SVP Operations, Revolution Foods, presented at the 2010 Sustainable Brands Conference in June, not only bringing attention to the growing harmful consequences of fast food, but also providing innovative and real solutions.
Susan Burns, sustainability expert and CEO of Global Footprint Network, gave an in-depth presentation on the world’s ecological balance sheet in the first session of Sustainable Life Media’s Sustainable Brands Boot Camp – Season 2.
Sustainable Brands ’10 Power of ANDSustainable Life Media is kicking off Sustainable Brands 2010 in Monterey, CA on June 7-10, 2010 with the “#powerofAND” online campaign, a search for stories that combine two ideas to create a powerful concept with AND.
As part of Sustainable Life Media’s mission to be a bridge to better brands, they are presenting the second annual Sustainable Brands Innovation Open, an early stage business competition focused on connecting the existing global brands and socially responsible investor communities to the most innovative new product and service solutions being brought to market by today’s social and eco-entrepreneurs.
Sustainable Life Media, producers of the Sustainable Brands Conference, hosted a series of informative sustainability online courses recently and they are back at it with Season 2 of its Sustainable Brands Boot Camp. The course runs thru May 21st and is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.
Sustainable Brands Boot Camp’s eighth webinar session served as an introduction to sustainability transformation in businesses. By providing concrete examples from a case study, Bob Domenz described the practical steps and strategies needed to build a culture of sustainability in an organization, and to effectively engage employees and customers in the process.
The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.
Sustainable Brands Boot Camp’s sixth session served as an excellent introduction to sustainable design. Nathan Shedroff provided an overview of the principles, frameworks and tools employed by sustainable product designers and discussed some of the design strategies implemented today by leaders in this field.
In the webinar “Building a Balanced Sustainable Brand Strategy”, Peter Salmon talks about a platform that helps companies make the transition to more environmentally sustainable and efficient practices.