Incorporating Sustainability into Innovation Processes

By Aysu Katun on November 24, 2009 4 Comments biomimicry, closed loops, cradle to cradle, dematerialization, employees, environmental impacts, environmentally conscious employees, Gil Friend, green design, Introduction to Opportunities in Sustainable Innovation, Natural Logic, natural step framework, nature, recommendations, stakeholder, Sustainable Brands Boot Camp, sustainable design, sustainable innovation, Sustainable Life Media, The Truth About Green Business, webinar, zero-waste

Sustainable Life Media launched their first online Sustainable Brands Boot Camp on Friday. Leading the first webinar, “Introduction to Opportunities in Sustainable Innovation”, was Gil Friend, President/CEO of Natural Logic and author of The Truth About Green Business. Friend spoke on sustainability focused design innovation and how companies can remain competitive in the midst of today’s environmental challenges. Friend provided valuable and practical recommendations on how companies can incorporate sustainability within their innovation process.