Once you determine which products pose the greatest asset value in terms of recoverability, you should then look for potential ways to reprocess or reuse waste byproducts or other manufacturers that may be turn your waste into their product feedstock. Your company, your customers and the environment will benefit tremendously.
Jacquie discusses the consumer revolution that is driving the phenomena of green marketing outlining six new rules being written by consumers for manufacturers and marketers. While in the past consumers bought solely on price, performance, and convenience, today they are increasingly making their purchasing decisions based on additional criteria such as how products are sourced, manufactured, packaged, disposed of – and even such social aspects as how factory and farm workers are treated – now all of these other factors also matter.
Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
In this post, Paul outlines five critical steps an organization needs to take in order to be successful in promoting sustainability until it becomes integrated into every level, process, and function within the organization.
The implementation of de-risking by consumers (and potentially voters) is a growing force for restoring the economy, environment and jobs. There is emerging market research that point to consumers embracing de-risking as a key lifestyle component. And there is also growing business documentation that aligning with this de-risking trend affords an attractive revenue growth path for businesses offering de-risking solutions.
The environmental performance of products and processes has become a key issue, which is why some companies are investigating ways to minimize their effects on the environment. One such tool is Life-Cycle Assessment (LCA). Companies who succeed in integrating LCA with existing decision-making frameworks can achieve smarter sustainability.
A summary of the second webinar in the Sustainable Brands Boot Camp series, Innovation Opportunities in Response to Today’s Environmental Hot Buttons: Climate Change, Water & Waste. The webinar was led by Will Sarni, CEO and founder of Domani Consulting, an integrated sustainability consulting firm, and featured examples of new, innovative business and product strategies from various markets that are successfully being brought to market in response to emerging environmental and social strains.