In Supply Chain Logistics Management, There’s a Reverse Gear–and It’s Green–Part 2

In Supply Chain Logistics Management, There’s a Reverse Gear–and It’s Green–Part 2

Once you determine which products pose the greatest asset value in terms of recoverability, you should then look for potential ways to reprocess or reuse waste byproducts or other manufacturers that may be turn your waste into their product feedstock. Your company, your customers and the environment will benefit tremendously.

Focus on Value Drives Growth in Green Consumerism

Focus on Value Drives Growth in Green Consumerism

Jacquie discusses the consumer revolution that is driving the phenomena of green marketing outlining six new rules being written by consumers for manufacturers and marketers. While in the past consumers bought solely on price, performance, and convenience, today they are increasingly making their purchasing decisions based on additional criteria such as how products are sourced, manufactured, packaged, disposed of – and even such social aspects as how factory and farm workers are treated – now all of these other factors also matter.

How Marketplace Economics Can Help Build a Greener World

How Marketplace Economics Can Help Build a Greener World

green marketplace economicsConsumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.

The Changing Green Consumer Marketplace

The Changing Green Consumer Marketplace

The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.

The Business Case for Life Cycle Assessment

The Business Case for Life Cycle Assessment

The environmental performance of products and processes has become a key issue, which is why some companies are investigating ways to minimize their effects on the environment. One such tool is Life-Cycle Assessment (LCA). Companies who succeed in integrating LCA with existing decision-making frameworks can achieve smarter sustainability.