Lifestyles Of Health And Sustainability | The Green Economy Post: Green Careers, Green Business, Sustainability

The Changing Green Consumer Marketplace

By Debbie Van Der Hyde on March 28, 2010 1 Comment Amy Hebard, conservation, consumers, Conventionals, Debbie Van Der Hyde, Drifters, Earthsense, Eco-Insights, Eco-Insights study, green brand, green companies, Green Confidence Index, green consumer, Green Consumer Profile, green consumer segments, green foods, green market research, green marketplace, green operations, green premium, Green pricing premiums, green product marketers, green product value propositions, green products, green profile decisions, green rim, green sales, Gwynne Rogers, health and wellness marketplace, labeling, Lifestyles of Health and Sustainability, LOHAS, Maria Surricchio, market research, Natural Marketing Institute, Naturalites, NMI, polarization, post-usage, pre-usage, product content, product life cycle, sustainability, Sustainable Brands Boot Camp, Sustainable Life Media, sustainable products, The Changing Consumer Marketplace, Unconcerned, usage

The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.

Renewable Energy Firms Strike Gold with Green Employee Benefits

By dawn_dzurilla on August 31, 2009 Comments Off on Renewable Energy Firms Strike Gold with Green Employee Benefits Abby White, American Solar Energy Society, ASES, Austin, Boston, Boulder, Broomfield, carbon footprint, Clint Porter, CO, company culture, culture of sustainability, David Blittersdorf, David Samuels, Dick Kelly, Earth Day, electricity consumption, employee benefit programs, employees awareness, energy conscious, EnerNoc, environmental stewardship, environmentally friendly employee benefits, Gaiam, Gillan Taddune, green benefits, green collar jobs, green employee benefits, green jobs, Green Mountain Energy, Hinesburg, hybrid car subsidy, increased productivity, Jan Blittersdorf, KACO Solar, Lifestyles of Health and Sustainability, LOHAS, Minneapolis, motivate, natural daylight, Neil Lurie, NRG Systems, renewable energy, renewable technology, residential, silicon valley, socially responsible, Steve Roalstad, sustainable, sustainable lifestyle, sustainable workplace, transportation, TX, volunteer, VT, Whole Foods Market, Xcel Energy

All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing “green” or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.