green marketplace economicsConsumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.
Susan Burns, sustainability expert and CEO of Global Footprint Network, gave an in-depth presentation on the world’s ecological balance sheet in the first session of Sustainable Life Media’s Sustainable Brands Boot Camp – Season 2.
The environmental performance of products and processes has become a key issue, which is why some companies are investigating ways to minimize their effects on the environment. One such tool is Life-Cycle Assessment (LCA). Companies who succeed in integrating LCA with existing decision-making frameworks can achieve smarter sustainability.
