green marketplace economicsConsumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.
High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.
The Natural Resources Defense Council (NRDC) recently announced their list of the greenest cities in the United States and have released their findings on a new web site, called Smarter Cities. The survey includes all cities in the United States with populations larger than 50,000. Smarter Cities is considered to be one of the nation’s most comprehensive and robust database of U.S. urban progress toward sustainability. Seattle ranked number one and San Francisco ranked number 2 among the 67 large cities that were evaluated. Madison, Wisconsin placed firstand Santa Rosa, California came in second among the 176 medium cities that were surveyed. Among the 402 cities that were evaluated, Bellingham, Washington came in first place and Mountain View, California came in second.
