Embodied Energy, a Measure of Sustainability

Embodied Energy, a Measure of Sustainability

What is the meaning and importance of embodied energy as a measure of sustainability and why we need to develop widely accepted standards for embodied energy? This article explores this somewhat arcane concept that seeks to measure how much energy is “embodied” in a product or service; in other words how much energy is used throughout the entire life cycle of the thing being measured including the energy required by decommissioning, disassembly and deconstruction.

The Business Case for Life Cycle Assessment

The Business Case for Life Cycle Assessment

The environmental performance of products and processes has become a key issue, which is why some companies are investigating ways to minimize their effects on the environment. One such tool is Life-Cycle Assessment (LCA). Companies who succeed in integrating LCA with existing decision-making frameworks can achieve smarter sustainability.

Re-Visiting Contemporary Issues in Green/Ethical Marketing: A Call for Papers by Journal of Marketing Management

The Journal of Marketing Management is making a call for papers re-visiting Green/Ethical Marketing practices facing the contemporary markets for publication in March 2012.