This post examines the state of Corporate Responsibility (CR) curriculum with a constructive criticism viewpoint. Does the current curriculum really fulfill on the potential of CR to equip companies to not just comply with society’s mandates but actually take a leadership role in helping to bring about a better world. The post goes on to examine five ways in which CR professional curriculum could be improved in order to help CR professionals have a wider impact on the affairs of the corporations they are helping to lead.
Meet Nancy Shaw, Social Responsibility Manager for Blue Shield of California. She currently serves on the Advisory Council of Business Council on Climate Change and was recently a speaker at the Women in Green Forum. She also recently served on the Executive Committee of 2009 Hazon Sustainable Food Conference.
Prior to transitioning to a career is corporate social responsibility, Nancy had a successful career in marketing and the non-profit sector. In the roll of Grants & Program Manager for the Evelyn & Walter Haas, Jr. Fund, Nancy analyzed grant proposals that led to nearly $9 million in funding. As Nonprofit Director for Craigslist, she managed Strategic planning, board development and fundraising, as well as produced venture events connecting nonprofits with potential funders. Before going into the non-profit sector, she was a marketing strategy analyst for both HBO and RR Donnelley. She also directed Fortune 500 companies market research studies for Wetfeet. Read about how Nancy changed her career path to a green one with an MBA in sustainability.
Numerous consumer polls proclaim increased spending on green products, but they fail to provide much insight into the actual purchase trends or specific decision drivers behind consumer choices. Instead of relying solely on such generalized market surveys, adoption of a strategic market research process will help businesses boost their revenue, reputation and competitive advantage from sustainability.
Presentation proposals are now being accepted for the 2010 Lean and Green Summit that will be held July 12 – 13, 2010 in Savannah, GA. Proposals are invited in the areas of Governance and Management, Operations and Facilities, Design and Process Innovation, Human Resources and Corporate Culture, Marketing and Communications, and Partnerships and Stakeholder Engagement. The Summit aims to bring together the passions and knowledge of advocates of operational excellence who see the implications lean principles have in sustainability, as well as environmental advocates who wish to move industry toward sustainability and want to learn how lean operations can contribute to that goal. Senior level executives in diverse industries who have first-hand experience with instituting lean and green processes should consider presenting at this Summit. They will make 30 minute presentations about real life case studies of implementing lean and green principles in one of the six areas listed above. Each presentation will be followed by interactive discussion and Q&A session in order to expand the information flow and idea generation in the group.
The Journal of Marketing Management is making a call for papers re-visiting Green/Ethical Marketing practices facing the contemporary markets for publication in March 2012.
The enneagram profiling system provides nine profiles/types of consumers based on emotional behavior. It will enable you to quickly identify your company’s customer types and effectively find the best brand ambassadors.
If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.
There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it can often backfire in accusations of greenwashing. The secret is to apply brand-strategy principles to build your ethical reputation.
US Department of Energy Career Intern Program is a 2-year career-entry and development program aimed at hiring entry-level employees into scientific, technical and business occupations in GS 5-9 grade levels within the Department of Energy. Participants receive: a comprehensive individual development plan with features acquiring job-related certifications, formal classroom and online training, and mentorship by renowned government leaders; rotational job assignments with opportunities to travel across the United States and possibly internationally; possible $5,000 to $7,000 Recruitment Signing Bonuses and up to $10,000 per year for student loan repayment; accelerated promotions and the opportunity to advance quickly within the organization and a comprehensive federal benefits package.
