Re-Visiting Contemporary Issues in Green/Ethical Marketing: A Call for Papers by Journal of Marketing Management

The Journal of Marketing Management is making a call for papers re-visiting Green/Ethical Marketing practices facing the contemporary markets for publication in March 2012.

Don’t Cut CSR Spending: Reallocate to Build Your Brand

Don’t Cut CSR Spending: Reallocate to Build Your Brand

As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.