Hewlett Packard: Sustainability as a Competitive Advantage

Hewlett Packard: Sustainability as a Competitive Advantage

Summary of a talk given by Frances Edmonds, Director of Environmental Programs, HP Canada in which she outlined how HP’s environmental commitment has led to greater profitability. In this talk she uses various examples of how successful sustainability efforts can be win win propositions that are good for the environment and also good for the company’s bottom line.

How Marketplace Economics Can Help Build a Greener World

How Marketplace Economics Can Help Build a Greener World

green marketplace economicsConsumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.

‘Gimme Some Truth’: Greenwashing vs Sustainability

‘Gimme Some Truth’: Greenwashing vs Sustainability

Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.