How Marketplace Economics Can Help Build a Greener World

By Yale Environment 360 on January 10, 2011 1 Comment Archon Fung, climate legislation, Copenhagen, Daniel Goleman, Dara O’Rourke, Dartmouth, Dove Soap, E2 Turbo, Earthster, eco-impacts, ecological impacts, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything, ecological metrics, ecologicall transparency, environmental economics, environmental impact, Environmental Working Group, General Progress Indicator, GoodGuide.com, Google, GPI, Gregory Norris, Group of Ten, Hannaford Brothers, Harvard Business Review, Harvard University, innovation, James Angresano, John F. Kennedy School of Government, life-cycle analysis, Lipton Tea, Maine, marketplace ecological transparency, marketplace transparency, pollution, product life cycle, resource depletion, Skin Deep, social impact, supply chain, supply chain tracking software, supply chain transparency system, supply chains, sustainability index, sustainable operations, The College of Idaho, transparency, Unilever, virtuous cycle, Walmart, Yale, Yale Environment 360

green marketplace economicsConsumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.