Green Marketplace | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Business Certifications: What You Need to Know

By nschneider on November 14, 2010 5 Comments ABA-EPA Law Office Climate Challenge, B Lab, brand recognition opportunities, certification process, certification program, Connecticut Business & Industry 2010 Sustainability and Connecticut Business Survey, Eeko Courier, Energy Star, environmental philosophy, EPA Watersense, ethical business practices, green business certification, green initiatives, green marketplace, Green Profit Solutions, Green Seal, international standards, LOHAS consumers, long-term business stability, marketing collateral, performance indicators, Quantifiable standards, Relevancy of standards, set of standards, SmartWay, Standards development, sustainability claims, sustainable practices, third party verification, transparency

The single greatest barrier to successful business sustainability, according to the Connecticut Business & Industry 2010 Sustainability and Connecticut Business Survey, is lack of knowledge regarding sustainable practices. This barrier also applies to businesses that have begun green initiatives and are now seeking recognition and certification.

The Changing Green Consumer Marketplace

By Debbie Van Der Hyde on March 28, 2010 1 Comment Amy Hebard, conservation, consumers, Conventionals, Debbie Van Der Hyde, Drifters, Earthsense, Eco-Insights, Eco-Insights study, green brand, green companies, Green Confidence Index, green consumer, Green Consumer Profile, green consumer segments, green foods, green market research, green marketplace, green operations, green premium, Green pricing premiums, green product marketers, green product value propositions, green products, green profile decisions, green rim, green sales, Gwynne Rogers, health and wellness marketplace, labeling, Lifestyles of Health and Sustainability, LOHAS, Maria Surricchio, market research, Natural Marketing Institute, Naturalites, NMI, polarization, post-usage, pre-usage, product content, product life cycle, sustainability, Sustainable Brands Boot Camp, Sustainable Life Media, sustainable products, The Changing Consumer Marketplace, Unconcerned, usage

The Changing Consumer Marketplace, the third webinar in the Sustainable Brands Boot Camp, provided up-to-date insights into the changing green consumer profile and what motivates consumers to buy green in today’s economy. Companies can use this market research to craft green product value propositions and make green profile decisions. Key takeaways? Green pricing premiums won’t work in a post-recession economy and sustainability has reached a tipping point into mainstream.