Transforming Your Company Through Sustainability

By Naimish Upadhyay on April 1, 2010 2 Comments Avenue Marketing & Communications Inc., Bob Domenz, brand positioning, Clarke, Eco-Tier Index, employee engagement, environmental impact, green washing, organizational change management, stakeholder engagement, sustainability, sustainability branding, Sustainable Brands Boot Camp, Sustainable Life Media

Sustainable Brands Boot Camp’s eighth webinar session served as an introduction to sustainability transformation in businesses. By providing concrete examples from a case study, Bob Domenz described the practical steps and strategies needed to build a culture of sustainability in an organization, and to effectively engage employees and customers in the process.