The following is an account of one day on the job with Kathrin Winkler. She is Sr. Director and Chief Sustainability Officer at EMC Corporation, where she has a history of taking on entirely new roles in which she has to fill in the interstices between more traditional functions. She took on the full-time sustainability position in July of 2008.
There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.
In order for a commercial office building to achieve the most in terms of sustainability, the landlord and its tenants must partner in working toward that goal. In the case of the landlord and tenant relationship, the governing document is the lease. If the landlord and the tenant agree that the property subject to the lease should be constructed, operated and occupied in a sustainable fashion, that should be reflected in the lease.
The first wave of green IT solutions failed to make sustainability benefits tangible according to a new study conducted on the sector by the independent research firm Verdantix. However, innovative IT sustainability solutions just released into the market or on the horizon for 2010 – will quickly demonstrate the tech sector’s role in supporting corporate sustainability strategies.
