Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h
Drew Tulchin talks about how to finance green businesses in the U.S. in terms of capital options and sources. He gives step by step practical advice for green entrepreneurs and suggests various things that can be done to help obtain financing. Drew Tulchin talks about how to finance green businesses in the U.S. in terms of capital options and sources. He gives step by step practical advice for green entrepreneurs and suggests various things that can be done to help obtain financing.
Implementing a Product Information Management (PIM) strategy can help support your corporate sustainability initiatives by having correct data throughout the supply chain. Inaccuracies in product information can cause waste and inefficiencies in the supply chain. And how, as a side benefit, PIM systems contribute to a company’s sustainability initiatives by eliminating these inaccuracies, reducing waste and saving money at the same time. Statistics prove the benefits of implementing a PIM solution and as the amount of product information continues to increase, the old methods of managing it all just won’t work anymore when sustainability, efficiency and accuracy is a concern.
Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.
Natures PathNorth America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fomenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.
The idea sounds simple enough. Create a team of volunteers from existing employees. Have them focus on ways to green the business and culture. In turn, create cost savings, attract top talent due to an improvement in brand recognition, and increase market share from the newfound brand image, possibly even innovative product and services. The idea and the goal sound simple, while the execution and plan of attack seem a bit more complex. How can an individual or company go about implementing this team of sustainability focused volunteers? Resources and guides may be abundant and abound. The report, “Green Teams: Engaging Employees in Sustainability,” released by GreenBiz.com and Green Impact, provides a good starting point that captures the business case for these green teams, how to get started, four key areas behind best practices, and a breakdown of 10 best practices in developing green teams.
You can effectively communicate your organization’s sustainable efforts, by investing on public relations, strategy social media and making your company open.
The U.S. Commerce Department announced on Monday that its U.S. Patent and Trademark Office (USPTO) will pilot a year-long program to accelerate the examination of certain “green” technology patent applications by as much as one year. The new initiative is designed to speed the development and deployment of green technology, create green jobs, and promote U.S. competitiveness. In particular, the program focuses on patents for renewable energy and energy efficiency technologies, plus other environmental technologies.
